Chevron Flooring, London

Bespoke Chevron Oak Flooring Installation — St John’s Wood

Set within the prestigious neighbourhood of St John’s Wood, overlooking the world-famous Lord’s Cricket Ground, this luxury new-build apartment development called for a flooring solution that would reflect both its prime location and elevated architectural design. Our brief was to deliver the bespoke chevron flooring London homeowners associate with elegance.

Chevron was selected not only for its timelessness but for the depth and quiet sophistication it would bring to open-plan spaces. The angled pattern enhances natural light and complements the clean architectural lines making it the ideal choice for these apartments.

By pairing prime grade European oak with a tailored finish, the design achieves a refined yet welcoming aesthetic, helping to balance contemporary luxury with skilled craftsmanship.

Floor Style:

Oversized Chevron Flooring

Flooring Finish:

Prime Grade European Oak

Flooring Block Size:

120 mm x 11 mm x 800 mm

Features:

Expertly fitted over underfloor heating for a seamless and luxurious finish
Tailor-made colour finish to complement the contemporary design

Project Gallery:

Luxury apartments at St John's Wood - chevron style flooring in a hallway

Luxury apartment living area with chevron flooring

Sitting area with chevron flooring in oak

Luxury living area with chevron style oak flooring

Home theatre area at luxury new build apartments in St John's Wood

Luxury new build apartments at St John's Wood with bespoke flooring

Materials and approach

Using an Elements Iron Oak Herringbone finish, this beautiful flooring was designed for practicality without compromising on style.

We used oversized herringbone, which maintained the timeless, classic and high-end look of traditional wood, whilst also being quick and easy to install with built-in underlay backing and the click-lock system.

Our LVT & Laminate Flooring range is always bespoke and made to measure, and this approach ensured the best results in this project.

Process & Installation

Our click lock installation method means no glue or nails. We use a subfloor preparation, which the LVT then fits over. The process is typically faster than glued-down natural wood, and lends itself to the smooth integration between the kitchen and the living area, as can be seen in the gallery photos.

Results

With a stunning finish, this floor is highly practical, water resistant, and easy to clean and maintain. In a household with children and pets, this durable and enduring style is built to last and gives a beautiful natural finish for a family home.

FAQs

What is LVT?

Luxury Vinyl Tile (LVT) is a durable, water-resistant flooring made to replicate natural wood. It provides a realistic look and texture whilst being resistant to scratches and stains, making it a great choice for kitchens

Can I install LVT myself?

You can, and we do offer supply only, but we strongly recommend taking advantage of our installation team. Our subfloor preparation method is crucial to secure installation, and will impact the lifespan of the flooring.

How long does LVT take to install?

Installation time and cost may vary depending on the size of the room but our team will be able to advise. The advantage of luxury vinyl tile flooring is that it is faster to install than many other materials.

What are the alternatives to LVT?

We stock a range of alternative flooring types, including timber, solid wood and engineered oak. Each of these has its own unique benefits in terms of cost, durability, appearance and maintenance requirements, but our team will be able to advise on the best fit for any setting.