Chevron Flooring, London

Bespoke Chevron Oak Flooring Installation — St John’s Wood

Set within the prestigious neighbourhood of St John’s Wood, overlooking the world-famous Lord’s Cricket Ground, this luxury new-build apartment development called for a flooring solution that would reflect both its prime location and elevated architectural design. Our brief was to deliver the bespoke chevron flooring London homeowners associate with elegance.

Chevron was selected not only for its timelessness but for the depth and quiet sophistication it would bring to open-plan spaces. The angled pattern enhances natural light and complements the clean architectural lines making it the ideal choice for these apartments.

By pairing prime grade European oak with a tailored finish, the design achieves a refined yet welcoming aesthetic, helping to balance contemporary luxury with skilled craftsmanship.

 

Floor Style:

Oversized Chevron Flooring

Flooring Finish:

Prime Grade European Oak

Flooring Block Size:

120 mm x 11 mm x 800 mm

Features:

Expertly fitted over underfloor heating for a seamless and luxurious finish
Tailor-made colour finish to complement the contemporary design

Project Gallery:

Luxury new build apartments at St John's Wood with bespoke flooring

Materials and Approach

For the St John’s Wood luxury development, the flooring specification was anchored in prime grade European oak, milled into 120 mm × 11 mm × 800 mm chevron blocks to create a refined and architecturally striking foundation throughout the apartments.

The term “oversized chevron” refers to using larger-than-typical block dimensions in the classic V-shaped pattern, versus standard chevron formats that often use narrower or shorter pieces. Larger chevrons allow the natural character of the oak to read more clearly across each board, making the wood flooring feel less busy and more cohesive across wide living spaces.

We offer a bespoke timber flooring service that allows clients to work with our team to specify the exact tone, texture, finish and treatment that best supports their overall interior palette.

Process and Installation

The chevron floors were installed using a fully bonded adhesive method over a carefully prepared subfloor and existing underfloor heating, ensuring optimal heat transfer and long-term performance.

The engineered oak boards were acclimatised on-site to the controlled ambient temperature and humidity, stabilising moisture levels for a precise fit and the subfloor was meticulously checked for flatness and dryness before a compatible adhesive was applied.

View our installation page for more details.

Results

The completed installation delivers a striking yet timeless foundation that perfectly complements the contemporary interiors of these St John’s Wood apartments. Installed seamlessly over underfloor heating, the floor combines aesthetics with everyday comfort. The result is a cohesive, high-end living environment where craftsmanship underpins every element of the design.

If you’re planning a luxury residential project and would like to discuss bespoke timber flooring, contact our team today.

Chevron Wood Flooring FAQs

What is chevron flooring?

Chevron flooring is a parquet style where individual timber boards are cut at an angle so that they meet to form a continuous V-shaped pattern. Unlike herringbone, where boards are laid in a staggered zig-zag, chevron creates a clean, uninterrupted point at each join.

Can chevron flooring be installed over underfloor heating?

Yes, engineered chevron flooring is highly suitable for installation over underfloor heating when specified and fitted correctly. The subfloor must be properly prepared, moisture levels tested, and the boards fully bonded using the correct adhesive to ensure stability and optimal heat transfer.

How long does chevron flooring installation take?

Installation time depends on the size of the property, subfloor condition and the complexity of the design. As a guide, chevron flooring typically takes longer than straight plank installation due to the precision required for pattern alignment.

Is chevron flooring more expensive than standard plank flooring?

Chevron flooring is generally more labour-intensive to manufacture and install due to the angled cuts and precise alignment required. While this can make it a higher initial investment than standard plank flooring, it offers a distinctive, high-end finish that adds long-term value to a property.