Luxury London New Build

High-End Luxury New Build – Mill Hill, London NW7

This exquisite high-end luxury new build home in Mill Hill showcases bespoke craftsmanship with the supply and installation of custom staircases and matching herringbone flooring. Designed to seamlessly integrate with the home’s contemporary aesthetic, the Prime Grade European Oak flooring was finished in a bespoke stain and UV oil for durability and elegance.

Floor Style:

Herringbone

Flooring Finish:

Prime Grade European Oak – Bespoke colour stain & UV oiled

Flooring Block Size:

500 mm x 20 mm x 90 mm

Features:

Fully bonded onto underfloor heating for warmth and longevity.
Seamless integration of bespoke staircases with herringbone flooring

Project Gallery:

London new build - wood stairs

Materials and Approach

For the St John’s Wood luxury development, the flooring specification was anchored in prime grade European oak, milled into 120 mm × 11 mm × 800 mm chevron blocks to create a refined and architecturally striking foundation throughout the apartments.

The term “oversized chevron” refers to using larger-than-typical block dimensions in the classic V-shaped pattern, versus standard chevron formats that often use narrower or shorter pieces. Larger chevrons allow the natural character of the oak to read more clearly across each board, making the wood flooring feel less busy and more cohesive across wide living spaces.

We offer a bespoke timber flooring service that allows clients to work with our team to specify the exact tone, texture, finish and treatment that best supports their overall interior palette.

Process and Installation

The chevron floors were installed using a fully bonded adhesive method over a carefully prepared subfloor and existing underfloor heating, ensuring optimal heat transfer and long-term performance.

The engineered oak boards were acclimatised on-site to the controlled ambient temperature and humidity, stabilising moisture levels for a precise fit and the subfloor was meticulously checked for flatness and dryness before a compatible adhesive was applied.

View our installation page for more details.

Results

The completed installation delivers a striking yet timeless foundation that perfectly complements the contemporary interiors of these St John’s Wood apartments. Installed seamlessly over underfloor heating, the floor combines aesthetics with everyday comfort. The result is a cohesive, high-end living environment where craftsmanship underpins every element of the design.

If you’re planning a luxury residential project and would like to discuss bespoke timber flooring, contact our team today.

Chevron Wood Flooring FAQs

What is chevron flooring?

Chevron flooring is a parquet style where individual timber boards are cut at an angle so that they meet to form a continuous V-shaped pattern. Unlike herringbone, where boards are laid in a staggered zig-zag, chevron creates a clean, uninterrupted point at each join.

Can chevron flooring be installed over underfloor heating?

Yes, engineered chevron flooring is highly suitable for installation over underfloor heating when specified and fitted correctly. The subfloor must be properly prepared, moisture levels tested, and the boards fully bonded using the correct adhesive to ensure stability and optimal heat transfer.

How long does chevron flooring installation take?

Installation time depends on the size of the property, subfloor condition and the complexity of the design. As a guide, chevron flooring typically takes longer than straight plank installation due to the precision required for pattern alignment.

Is chevron flooring more expensive than standard plank flooring?

Chevron flooring is generally more labour-intensive to manufacture and install due to the angled cuts and precise alignment required. While this can make it a higher initial investment than standard plank flooring, it offers a distinctive, high-end finish that adds long-term value to a property.